Email Growth Marketer - What's an Email Growth Marketer?

[This post originally appeared on Facebook – click to read on Facebook]

What is an email growth marketer?

And what’s their secret to growing email marketing revenue faster & easier than anybody else in the market?

I’ve been getting questions like these in my DMs and replies to emails…

So, I figured it’d be good to answer those questions here in this post:

See, I launched a newsletter some months ago called, the Email Growth Marketer, which is profitably growing by about 15 subscribers per day.

Part of it was a way to document my email marketing methods, that are unlike any other ones you’ve seen…

They’re designed specifically for revenue growth.

Now, I won’t get into “Data Nerd” stuff…

Or how companies hire “growth marketing managers” or head of growth roles, to scale.

But I’ll say this:

Most of the results I’ve gotten for clients…

Is due to a select few things I do that make my emails convert 10x better.

(Okay, maybe 2-5x better.)

You see, it’s kinda like looking at sales & marketing data the same way Ray Dalio looks at stock charts…

You see all the connections, the full picture…

And then can devise the most lucrative strategies that no one else can see but you.

One’s nobody else quite understands—they just WORK!

Those huge Zero to One opportunities you see in places that your competitors don’t even THINK to look…

(Unless they’re working with an email growth marketer, too).

I’m sure you don’t wanna know the mechanics of this email growth marketing tactic too much…

You just want proof it works.

Scroll down matthommel.com’s home page, and you’ll see plenty of case studies & reviews.

But the short answer is, yes it is like me being your email marketing manager…

The difference though, is I see way more than just email performance…

I can look at your funnel, and make tweaks that boost conversions from all your traffic sources (organic social, paid ads, etc.)

That’s actually how I helped a #1 seller on Teachable get an 825% ROAS by re-writing & rebuilding their funnel + their webinar autoresponder emails.

Or even how I beat a long standing sales page control for a multi-8 figure direct response company by over 30%…

And in that same promotion…

I also wrote an email control that still gets sent to this day.

SELFISHLY, I do this… because it makes my emails CONVERT better!

I mean why send emails, and have people click on links to pages that don’t convert…

…that doesn’t make sense, right?

If I wanna get YOU better results, it only makes sense, that I would make needed changes to the places we’re driving traffic to.

Because not only do I benefit from that…

You do, too…

So does your media buyer…

Your social media manager…

And virtually everyone else in the company.

And it makes it 10x easier to scale because ALL of your traffic converts better.

And that’s only the beginning…

The part that produces the highest ROI for my email clients, is actually this unique segmentation approach I use, that:

-Converts new leads into buyers faster (and pays back ur ads faster)

-Turns those buyers into repeat buyers at a higher rate (boosts retention + C-LTV)

-Ascends those buyers into premium backend programs, and high-priced product bundles (increases AOV, and makes you more money per customer.)

It’s a formulaic process for growing your list, and generating more revenue with each person who gets on your list:

– You see a higher lead value

– And higher customer lifetime value

Better conversion rates = more leads

Better conversion rates also = more purchases (both 1st time & repeat purchases)

This creates a consistent flywheel for converting leads into buyers, and buyers into repeat buyers more easily.

Combined with a segmented approach that sends the right message to the right person, at the right time…

And it totally transforms the economics of your business.

In fact, a #1 education company in their niche told me this method:

“Doubled their conversion rates” from their email list, and their list is growing faster than ever now…

Even venture capitalists are using this method to get 125% returns on their investments in their portfolio companies.

Not an exaggeration either… read this post and see proof for yourself.

By the way – no, this is NOT email marketing + CRO.

It is both different & better than that.